Stumbling thru social networks

[Update June 1, 2013:  The campaign against Facebooks blind eye towards violence against women has had a huge victory.  Basically, Facebook has agreed to move significantly on this issue and include their critics in designing the solution.  So the answer to the question “Can social media be use to significantly influence social media?” appears to be “yes”.  Stay tuned]

[Trigger warning.  This post including images of graphic violence against women and  “rape jokes”.]

Last week i got banned from the Reddit polyamory page and lost my friending privileges on Facebook.  Neither of these were intentional results, but rather my failings to read the appropriate user manuals for operating these long lever technologies.

My relation with Reddit has been troubled from the start.  They dont actually want users like me, who are posting content (my blog and other stuff) more than they are commenting on and reading the posts that other people have put up.  So when i put up on the polyamory subreddit the link to the clever polyamory comic by Tekvah, i exceeded some unpublished magic ratio of posts to comments and got permanently banned.

Facebook was more forgiving.  I was emailing participants to the new, improved Loud Love event next weekend.  Because i was not current FB friend with all the people i was writing i tripped some spam protection filter and got banned from emailing non-friends but just for a week.

zebra wondering

i have occasionally said “We know that community is the answer, we are just trying to figure out what the question is.”  There is a parallel joke about social networks, we recognize there is incredible potential, but tapping it remains oft illusive.  Though this week i have be seeing several likely possibilities.

When researching the March on Monsanto for the wikipedia entry i discovered that it was only on Feb 28th that Tami Canal by herself posted the call for the march, less than 3 months ago.  Today over 400 cities in 55 countries have RSVPed for this Saturdays march, with basically no large group behind her and no advertising budget, she launched and idea that over a quarter million people are going to be involved in.  Every city march has it’s own Facebook page, the feed for which appears to often be a significant organizing forum.

Here are two different groups which have been pulled into this irresistible ideas, since it started less than 100 days ago: Anonymous and the Hollywood elites.

Another worthy effort to harness social media is one to reform social media itself.  Facebook has a violence against women problem and the advertisers are basically ignoring it.

what was Amex thinking when they bought this ad space?

What was Amex thinking when they bought this ad space?

There are a number of groups which are working on this campaign, the one whose website and tactics i have appreciated is WAM, Women, Action and the Media.

So i will confess that the expression “Wrap it and Tap it” was not in my vocabulary before i started paying attention to this campaign, just a few days ago.  Urban dictonary.com tells me it means “When you fuck a girl, usually when meeting her at a bar, then never call her, even when you say you will.”  [i would like to think this is outside my knowledge because it is not in widespread use, far more likely is that i am just horrifically out of touch with mainstream culture.]

So the casual observer might think, “Oh, Amex places lots of ads, they were just not paying attention and this one got away from them, they dont really support this awful sentiment and they will quickly correct the situation once it is pointed out to them.”  As is so often the case with casual observation it is dead wrong.

Amex and other advertisers pay incredible attention to where their billions in ad spending goes.  They are targeting extremely specific audiences with their products and services.  Amex and others wants the audience that finds this image funny.  And until now they have thought there was no cost to courting this group this way.

Enter the #FBrape campaign.  For days ago the campaign sent a letter to Facebook, demanding they take three actions:

  1. Recognize speech that trivializes or glorifies violence against girls and women as hate speech and make a commitment that you will not tolerate this content.
  2. Effectively train moderators to recognize and remove gender-based hate speech.
  3. Effectively train moderators to understand how online harassment differently affects women and men, in part due to the real-world pandemic of violence against women.

They go on to explain that they are calling on FB users to contact advertisers directly, which they have made it easy to do using twitter.

The response on the part of some companies has been swift, in just 4 days 7 companies (including Nissan UK and ZipCar) have agreed to stop advertising with Facebook.  And Facebook itself has pulled the above page because it violates their terms.  Problem solved, right?  You know better.

This is funny to some people

This is funny to some people

This image stays up (while a picture of a happy mom and baby breast feeding will quickly be pulled down by FB censors) because some people find it funny.  Facebook explains.

“[A]s you may expect in any diverse community of more than a billion people, we occasionally see people post distasteful or disturbing content, or make crude attempts at humor. While it may be vulgar and offensive, distasteful content on its own does not violate our policies.”

Apparently, Facebook has quite a good record when it comes to policing hate speech against Jews, Muslims and gays.  But when it comes to women, our misogynist humor is so pervasive they seem largely unable to assist.

But stay tuned, these gals and guys are sharp and this long leaver is strong.  i am betting there are many more wins in the coming months on this issue.  You can be part of it right now.

Tags: ,

About paxus

a funologist, memeticist and revolutionary. Can be found in the vanity bin of Wikipedia and in locations of imminent calamity. buckle up, there is going to be some rough sledding.

6 responses to “Stumbling thru social networks”

  1. Matt Sweeney says :

    Social media ad buys are done through keywords and demographic targets. It is NOT done by sitting down with an ad rep and them saying “OK, it’s going to appear here and here and here.”

    My guess is there was either a keyword in the comments, or they’re targeting age/race/gender demographics—the ad was placed because whomever posted the offending image also happened to fit their target demo.

    You other points may be valid, but social media ad buys are not like booking space on a TV show. You do not know where they will appear, because they appear hundreds or thousands or tens of thousands of times. If you have any evidence to the contrary, I’d be happy to listen to it. But call a company that sells internet ads and ask them if they can provide you with a list of pages your ad will be appearing on and I don’t think they can–the ads appear based on an algorithm. It’s not some guy sitting in a room saying “Oh, this is a perfect spot for this.” By the same token, FB is not looking at every picture that’s posted in order to determine if it’s worthy of ad placement. They look at who is “liking” or commenting, and see if it matches the advertisers target.

    • Adder says :

      Yeah, but in the case of the Zappos response we still see them prioritizing having successful ads over respecting women. Even if they didn’t decide “we’re gonna’ hit that FB post”, the KNOW they’re being advertized on it. To say “well, hey, we didn’t seek that one out. So keeping our ad there is fine” is such a bullshit copout.

  2. Abigail says :

    They did it!
    “In a statement released today, Facebook addressed our concerns and committed to evaluating and updating its policies, guidelines and practices relating to hate speech, improving training for its content moderators and increasing accountability for creators of misogynist content.” http://www.womenactionmedia.org/fbagreement/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: