Is storage the new solar? And other news from our solar future…
On the failure of the media to keep up with the changes in solar power and the implications for old style utilities
It wasn’t that long ago–what, just seven, eight years ago now–that solar power was considered, justifiably, an expensive niche technology. Sure, environmentally solar power has always reigned supreme and there were enough people wanting clean energy for their homes to keep the industry in business, but solar was just too costly for mainstream use.
But behind the scenes, the technology was improving and its costs began dropping. China went into solar in a big way, further reducing costs through mass production. Germany’s long switch to renewables, accelerated by Fukushima, meant another giant market for solar, and solar’s costs didn’t just drop over the past several years, they plummeted.
Indeed, they’ve dropped so far so fast most people still don’t realize what has happened. No wonder then that a public opinion poll released this week found 70% of Americans still say cost is a barrier to their installation of solar power.
View original post 1,164 more words