The 2 Greenpeace Picture Requirements – Climate Disruption Edition
For a brief period of time, in the mid 1990s, i worked inside the Greenpeace US office against the Temelin Reactor. i learned a bunch of things. One of the requirements for a good campaign was a good photo.
The requirements for a good campaign photo are:
1) It must be visually dramatic
2) You have to be able to tell what the campaign is, even if the picture has no caption.
Our dear friends from the March for Real Climate Leadership have done an excellent job meeting these goals, as you can see in the picture above.