New Propaganda Tools – The Point A Foldie
Before there were zines, there were fingerbooks. An 8.5” by 11” sheet of paper cut in half and then folded into half small booklets, with high graphic content and relatively few words. I made a lot of these on different topics while I was working in Europe. There was one on consensus, one on reactors and the most popular one on open relationships which got translated into several languages.
I’ve sat at a whole bunch of tables in my day handing out propaganda. I watch people and what they reach for and pick up. From a collection of full size flat pieces of paper, a tri-fold and a fingerbook, a surprising fraction of the time, a typical curious passer by will pick up the fingerbook first. Often people will only take one thing and if you are in the propaganda business, you want to be first.
There was a Point A pamphlet, I did not have much to do with it, I really did not like it. The font was tiny, there were hardly any graphics, it was folded into an 1/8th of a page with some strange cut pattern which was confusing. As someone who had made a lot of fairly popular fingerbooks, it offended my sensibilities.
Recklessly, Trip left her email open. I fired off message to GPaul pretending to be her, complaining about the Point A pamphlet and asking if he and Lily would fix it. Not noticing that I had spelled incompetently wrong (a dead give away since Trip would never do such a thing), GPaul was both fooled and took the request seriously. A beautiful thing resulted from this spoof.
In the type of last minute scramble indicative of so many things in the Point A project, Drew [link blog], GPaul [link something] and Lily [link MatchMaker bio] pulled together a Point A “foldie” which is a kissing cousin of a fingerbook (no cutting thank you) in time for the DC Point A introductory event. Which was conveniently a few days before the PANYC Community MatchMaking event this weekend.
The world is a better place.