March Against Monsanto 2015 – Richmond
Some media reports have forecasted hundreds of thousands will March against Monsanto corporation on May 23rd in over 400 cities around the world. We went into Richmond to join the fun.
The march began with background information about how it got started 3 years ago. The inspiration was the US congress passing the despicable Monsanto Protection Act, which was basically written by Monsanto to make things better for them. The most horrific parts of the 2013 Monsanto Protection Act are that even if it is found that GMOs have adverse health effects on consumers, companies using them 1) can not be sued, 2) can not be stopped from harvesting them and 3) cannot be blocked from planting more and selling more of them. Little could be more revealing of how sold out our elected leaders are.
The perhaps 100 marchers went through the fashionable Carytown portion of Richmond with a substantial police escort. The response from the many people who saw us was pretty warm, especially the staff at the many restaurants on that trendy street. As for the tactics of the MAM i have strong split feelings (the technically correct definition of ambivalent). I love the decentralized approach to the organization of these events. People come, bring signs, and a megaphone.
There is a fairly informal rotation of speakers at most of these, anyone who is inspired can grab a megaphone and address the crowd. While I did not speak this year, i did in 2013 in Washington DC.
This type of decentralize approach is important, because it is at its base populist. Also it proves that the internet can be a highly effective organizing tool (not requiring strong–read authoritarian–leaders) with global reach and the capacity to facilitate multi-city/multi-country mass actions.
The problem with this lovely grass rootsie approach is that these decentralized groups do a third rate job with media. There was some media at the Richmond event, and there might even be a bit of press coverage. But overall, this movement is pretending that it is possible reach millions without a media budget, without media handlers and without carefully crafted messages sending. While i appreciated the considerable decentralized effort, i remember working with the experienced media folks at Rainforest Action Network (RAN) and Greenpeace US. They speak at a high level about when a story has to be out by, what images make sense to broadcast, what are the talking points, what is the group demanding. With hundreds of protests around the world, there are but dozens of articles up (mostly in small papers or on local tv stations). I can’t help but think if one of the better big green groups were to take on this cause, we would have much larger media echo.